Tropical-first design
Every product brief starts with humidity, heat and movement — not a Northern Hemisphere mood board.
Our Brands · GFG Group
Two labels.
Two labels.
One tropical wardrobe.
GFG operates a focused house of brands for the tropical-climate consumer — GRENEY, our Advance and basics label, and ABCDs, our MagicWear label. Each is built around comfort, sustainability and the rhythms of life in Southeast Asia.
Explore the brandsA house of two complementary labels
Each brand answers a different chapter of the daily wardrobe — what you wear closest to the skin, and what the world sees.
Brand 01 · Advance & Basics
GRENEY is GFG's flagship Advance brand — designing the layer worn closest to the skin for women living through 30°C, 80% humidity, every day of the year.
From seamless bras to breathable everyday underwear, GRENEY pairs tropical-grade fabric science with quiet, body-positive design. It is ranked #1 in women's apparel on TikTok Shop Mall and Shopee Mall in Indonesia, and has shipped more than a million units of its hero products.
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Tropical-grade fabric
Breathable, moisture-wicking yarns engineered for humid climates.
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Sustainable sourcing
Organic cotton, recycled fibres and a circular production model.
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Quiet, considered design
Body-positive silhouettes built to be worn — not to perform.
Visit GRENEY →
Available on TikTok Shop & Shopee · Indonesia
Brand 02 · Ready-to-wear
ABCDs is GFG's ready-to-wear label — a tropical-first apparel brand that translates international silhouettes into clothes you can actually wear in Jakarta, Manila or Bangkok at 2pm.
Where GRENEY is the layer underneath, ABCDs is the layer the world sees: tees, shirting, dresses and outerwear designed around tropical fabric weights, considered colour stories and a fit that respects the body.
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Ready-to-wear, tropical-first
Tees, shirting, dresses and outerwear rebuilt around tropical weights.
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Trend, translated
Global silhouettes filtered through a Southeast Asian lens.
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Built to be worn
Sustainability and durability as table stakes, not marketing.
Launching across Southeast Asia · 2026
Two brands, one operating philosophy
The portfolio is small on purpose. Every label in GFG shares the same lens on the customer, the climate and the supply chain.
Sustainability as default
Recycled and organic fibres, low-impact dye houses and a circular production model across both brands.
Digitally native
Designed, sold and validated on the platforms where Southeast Asia actually shops — TikTok Shop, Shopee, owned DTC.
Operated as one
Shared sourcing, logistics and data platform — so each brand can stay narrow on what it does best.
Partnerships
Want to build the next brand with us?
GFG partners with manufacturers, fabric mills and creative founders to expand the house. If you're building for the tropical-climate consumer, we'd like to talk.
Get in touch →